Lululemon HK Limited 香港招聘

Who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

Senior Brand Manager, APAC

About this team

The APAC Brand Management team leads lululemon’s brand strategy and expression across the region, ensuring the global brand vision comes to life with clarity and consistency across markets, and resonates with local guests. This team works cross-functionally to drive integration, focus and cultural impact.

Reporting to the Senior Manager, Brand Management (APAC), this person and industry leader will define, develop and manage the execution of brand strategy across our business with a focus on innovating established brand/business initiatives and authentically growing our emerging international channels, specific to Asia Pacific. Through relevant and innovative online and offline storytelling, the Senior Brand Manager will be accountable for inspiring and engaging guests to deliver against brand awareness goals and responsible for support around commercial goals.

A day in the life

Campaign Strategy Development:

Create briefs for assigned integrated marketing campaigns; responsible for insight development, establishing campaign KPIs, target audience, and work with cross-functional partners to ensure brief captures needs
Drive a deep understanding of consumer segments, insights and messaging hierarchy for campaign development
Partner with global and APAC cross functional teams including product and merchandising teams to co-create future vision and strategies for category programs

Campaign Operations & Go to Market Integration:

Lead campaign timeline development in partnership with brand and creative operations team
Drive the go-to-market process for assigned integrated marketing campaigns enrolling respective teams to understand the key dates and deliverables
Act as a partner to the regional and market teams in developing marketing plans that drive brand and category growth

Performance Analysis & Reporting:

Drive performance mindset when it comes to reporting and recapping campaigns to inform and apply future learnings. Empower teams with the tools to provide weekly, monthly, quarterly reporting

Qualifications:

University degree in business, marketing or communications
8-10 years in all functions of marketing (Media, PR, Brand, Social Media, Digital, Events, etc)
Experience in leading cross-cultural campaigns in APAC, demonstrated results in distilling guest insight into 360 campaign orchestration for APAC markets
Knowledge of APAC consumer insights and market trends
An organized multi-tasker, proficiency in Microsoft Office, able to work collaboratively in a team environment, with strong analytical and problem-solving abilities

Must haves:

Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
Communicates with honesty and kindness, and creates the space for others to do the same.
Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
Fosters connection by putting people first and building trusting relationships.
Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.

APPLY ONLINE