Google 香港招聘
Display and Video 360 Programmatic Lead, Google Ads (English, Cantonese)
Minimum qualifications:
Bachelor's degree or equivalent practical experience.
5 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring digital advertising campaigns, and providing client solutions.
4 years of experience in a client-facing role working with partners across multiple levels.
Ability to communicate in both English and Cantonese fluently in order to support the client management in this market.
Preferred qualifications:
Experience optimizing and troubleshooting in DV360 or similar demand side platforms (DSP).
Experience delivering insights from multiple data sources.
Knowledge of offline media, brand lift, marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google products (e.g., Google Ads, Google Analytics, Google Marketing Platform).
Ability to demonstrate business acumen and knowledge of Google’s advertising solutions or similar digital advertising campaigns and platforms to identify and recommend ways to improve solutions to advertisers.
Ability to work with external media agencies and internal cross-functional teams.
Excellent presentation, with written and verbal communication skills.
Responsibilities:
Build knowledge about DV360, programmatic ecosystems, and stay current in the advertising environment and landscape through required training and other resources.
Develop growth plans for advertisers through collaboration with industry managers from in-market cross-functional teams.
Create and support multi-product solution promotions and collaborate with in-market sales teams to create a growth strategy for potential advertisers.
Draw insights from data analysis, provide data-motivated recommendations to customers, partner teams, and leadership based on analysis to drive change across teams.