K11 Concepts Limited 香港招聘

Senior Officer, Marketing

Responsibilities:

• Assist in strategic planning and execution for online and offline promotion campaigns to enhance the visibility and reputation of the shopping mall

• Create and implement engaging marketing events and promotions to attract shoppers and increase footfall

• Collaborate with tenants to develop joint marketing initiatives and drive brand awareness

• Manage social media channels, website content, and email marketing campaigns to effectively communicate with customers

• Conduct market research and analyze customer insights to identify trends and opportunities

• Monitor and evaluate the effectiveness of marketing and promotion activities, providing timely reports and recommendations

• Coordinate with internal teams to ensure consistent branding and messaging across all channels

• Stay updated on industry trends, competitors' activities, and emerging marketing techniques

Requirements:

• Bachelor's degree in Marketing, Business, or a related field

• Proven experience in marketing / account servicing / operations, preferably in the retail or shopping mall industry

• Excellent written and verbal communication skills

• Creative mindset with the ability to think outside the box

• Strong organizational and project management skills

• Ability to work independently and collaboratively in a fast-paced environment