Richemont Asia Pacific Limited - IWC 香港招聘

Marketing and Communications Director, NEA

MISSION: 

  • Deliver impactful 360 Marketing, Communications & CRM Strategic Plan for HK, MO, Taiwan & Hainan

  • Manage the A&P budget and the MarCom related S&D cost for the brand and ensure best ROI of all investments

  • Create desirability for the Brand, strengthen Brand Awareness and Visibility in the region

  • Design and conduct brand events to ensure positive Brand and PR exposure

  • Design and plan boutique and activations, driving traffic to Boutiques, POS & e-Commerce

  • Support Operators on their boutique activations to ensure consistent brand message and quality.

  • Create and develop Strategic CRM plan to recruit, retain & re-activate clients and VIC loyalty

  • Contribute to the commercial digital strategy and drive digital brand exposure incl social media, press and KOL 

  • Oversee Trade Marketing Department including store projects planning (within the MarCom team) managing all BTQ and POS projects including Flagship Boutiques, manage store planning part of brand CAPEX

  • Sustainability and Environmental awareness internally and ensure Sustainability of MarCom and Store planning projects

RESPONSIBILITIES:

MARKETING & COMMUNICATIONS:

  • Develop the annual MarCom strategic plan together with the MD and deliver the implementation

  • Manage A&P budget incl. trade marketing, store CAPEX and PLV planning 

  • Create local MarCom calendar in partnership with HQ and commercial team.

  • Strategic Media Buying (Online, Offline) and content ownership to enhance Brand Visibility 

  • Media & Advertising, local relevant content creation and KOL/Celebrities collaboration (with the support of Local Media Agency)

  • Develop PR activities in line with Brand Strategy and global communication campaign to maximize brand visibility 

  • Oversee press agency and maintain relationship with key editors and KOLs 

  • Explore new media opportunities (online & offline) 

  • Develop e-Com strategy together with the MD and the commercial team to delivery seamless D2C and OTO experience and impactful brand experience across channels 

  • Ensure strategic visibility on Social Media, digital publications and digital platforms of all commercial partners 

  • Visual Merchandising, POS Communication & PLV Management

  • Oversee planning and implementation of In-Store VM animation ensuring local fit of global guidelines including related POS material forecast and planning 

  • Provide strategic input to HQ for development of locally impactful animation concepts

  • Exploit POS communication opportunities and In-boutique activations in wholesale to maximize brand impact and sales impact

CRM & EVENTS STRATEGY IMPLEMENTATION:

  • Create and develop Strategic plan to recruit, retain & re-activate clients

  • Execute targeted CRM activities (eDM, DM, MMS, eNewsletter) and ensure achievement of KPIs

  • Guide team in analyzing CRM Database to implement targeted actions and derive clients’ insights

  • Come up with engaging ideas to strengthen client loyalty and help establish and foster strong relationship with Top VVIPs and watch communities

  • Explore potential partnership opportunities (Brands, Hotels, Banks,…) to recruit prospects

  • Steer creative agency in development of event concepts and deliver implementation with focus on brand experience and driving sales

STORE PLANNING, MAINTENANCE & OTHER:

  • Oversee new and existing store projects incl Flagship Boutiques for the region

  • Collaborate with HQ architects and provide input on design and plan related CAPEX spending

  • Help to explore potential opportunities, communicate with related parties and LL when necessary

  • Deliver high visibility, talk of the town exhibitions and pop-ups together with brand HQ and localize concepts when needed

  • Oversee local construction companies and sourcing of materials incl. HQ approval process

  • Oversee maintenance and repair activities and plan related S&D cost

  • Develop and source special gift concepts for local market requirements that are outside of HQ offer (Moon festival, Christmas) aiming to emphasize brand’s storytelling and creation of loyalty

REQUIREMENTS:

  • 10 years of strong and solid experience in the Marketing, Communications and CRM field, with a focus on luxury retail sector is a definite advantage.

  • Degree holder in marketing, business administration or other related disciplines

  • Excellent strategic thinking, problem-solving and strong abilities to translate business objectives into actionable marketing plans

  • Experience in managing marketing budgets and optimizing ROI

  • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders

  • Excellent leadership skills, ability to inspire and motivate a team, fostering a high-performing environment

  • Fluent in English, Cantonese and Mandarin

RETAIL, FASHION/LUXURYvivi macauSEP(10)