Richemont Asia Pacific Limited - IWC 香港招聘

PR AND DIGITAL MANAGER

PR & Communications Management

  • Develop and implement comprehensive PR and communication strategies aligned with global brand objectives while adapting to local market dynamics and business goals.

  • Leverage owned, earned, and paid media across offline and online channels to strengthen brand equity and drive client engagement.

  • Manage the creation and localization of visual assets, press materials, and storytelling content to ensure quality and brand consistency.

  • Plan and execute press trips, media events, photoshoots, and experiences to maximize visibility and impact.

  • Build and maintain strong relationships with key media and influencers to enhance share of voice across institutional, product, and event coverage.Define and analyze KPIs and ROI metrics to measure campaign effectiveness and capture insights.

Media & Advertising

  • Oversee the execution of annual media plans and manage advertising agencies to deliver effective media strategies and partnerships.

  • Monitor and analyze the media landscape to identify opportunities across digital and print platforms that drive brand awareness and traffic.

  • Explore cross-border media and social channels (e.g. Xiaohongshu, WeChat, Line, Instagram) to engage Mainland Chinese and international audiences.

  • Track and report PR performance metrics, editorial coverage, and advertising ROI.

Content Development

  • Develop compelling press releases, media kits, and communication materials tailored to the local market.

  • Lead content strategy and oversee production of visual, video, and social assets to ensure cohesive brand storytelling across all touchpoints.

  • Collaborate with global teams to adapt international content for local relevance.

Events & Partnerships

  • Drive communication strategies for brand events, launches, and key milestones in coordination with marketing and commercial teams.

  • Manage agencies and logistics for event concept development and on-site execution.

  • Initiate strategic partnerships with luxury brands, banks, art galleries, malls, and other institutions to attract target clientele and drive boutique traffic.

  • Collaborate with CRM executive on data capture and customer analysis.

  • Ensure all activations align with global guidelines and maintain ongoing liaison with headquarters.

Internal Communications

  • Act as the link between local market and headquarters to ensure strategic alignment and information flow.

  • Support Marketing and Communications Director NEA on proposal and presentation preparation.

  • Collaborate with internal departments to support their business objectives with effective communication strategies.

  • Share best practices and performance insights across regional and international teams.

Budget Management

  • Manage and monitor PR and media budgets, ensuring optimal allocation across campaigns and stakeholders.

  • Monitor A&P and S&D budget planning and reporting.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field

  • 10 years of experience in marketing, PR, or communications, ideally within the luxury goods sector

  • Proven ability to develop and execute successful marketing and PR strategies

  • Strong analytical skills with experience in measuring campaign effectiveness and ROI

  • Excellent written and verbal communication skills in English and Mandarin/Cantonese

  • Strong team management skills with a collaborative approach.

  • Ability to adapt in a fast-paced environment and manage multiple projects simultaneously

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