Fortune Pharmacal 幸福醫藥(香港)招聘

Product Manager, OTC Business

ABOUT THE ROLE

We are seeking a strategic Product Manager to drive brand growth and market leadership through comprehensive marketing plans. You will own the full brand roadmap, leading new product launches, digital transformation, and P&L performance. By leveraging consumer insights and cross-functional collaboration, you will spearhead innovation and execute high-impact campaigns. If you are an entrepreneurial, data-driven leader eager to shape our brand’s future, we want to hear from you.

WHAT YOU'LL CONTRIBUTE

Brand Management & Strategic Planning

  • Own brand’s strategic roadmap, develop and execute comprehensive 360° marketing plans, including ATL (TVC, OOH, digital), BTL activations, shopper marketing, and PR to achieve launch targets and long-term growth.

  • Management advertising & promotion (A&P) budgets, forecast sales, optimize ROI through rigorous tracking, and deliver against KPIs like market share, penetration, and profitability.

  • Conduct market analysis, consumer/ competitor benchmarking, and performance tracking using tools like Nielsen, Kantar, or internal analytics to inform agile decision-marking.

  • Work closely with cross-functional team, New Product Development (NPD), Sales, Trade Marketing, Regulatory, and external agencies to ensure strong launch readiness and commercial execution.

  • Lead digital marketing planning and execution across paid media, social, content, CRM, and e-commerce channels, acting as the digital lead for the team.

  • Partner with digital agencies, while providing in-house direction, strong channel knowledge, and performance oversight.

  • Drive marketing campaigns that improve brand competitiveness, market penetration, and consumer engagement in Hong Kong.

  • Ensure strong integration between digital campaigns, brand activation, and in-store execution.

Innovation & Portfolio Management

  • Lead new product launches with New Product Development (NPD) team, concept ideation, consumer insights, packaging design etc. through to go-to-market and post-launch optimization.

  • Build a focused innovation and portfolio roadmap to address unmet consumer needs, capture market share from active competitors, support long-term growth.

  • Own full P&L responsibility for assigned brands, driving disciplined investment decisions and clear, measurable returns.

Performance & Leadership

  • Track sales, digital/ media KPIs, competitive activity, and market trends; provide clear insights and recommendations to management.

  • Own forecasting, budgeting, and business reporting with rigor and accuracy.

  • Supervise and develop marketing subordinates, fostering a high-performance, collaborative team culture.

WHAT WE'RE LOOKING FOR

  • University degree in Marketing, Business Management, or a related discipline.

  • 6 to 10+ years of brand or consumer marketing experience, preferably in FMCG, Healthcare, or Consumer Health industry. Candidates with more experience can be considered as Senior Product Manager.

  • Strong ownership across brand strategy, IMC effectiveness, digital & social, and media investment. Demonstrated ability to drive digital ROI.

  • Solid experience in performance marketing, media planning and innovation, social platforms, content, and KOLs.

  • Highly analytical, commercially driven, and decisive, with strong strategic judgement and prioritization capability.

  • Strong communication, project management, and stakeholder management skills.

  • A proactive "driver" personality with exceptional communication and stakeholder management skills to lead cross-functional teams.

  • Entrepreneurial, agile, and resilient.

  • Proficient in both written and spoken English and Chinese are essential.

WHAT YOU'LL ENJOY

  • Competitive Remuneration Package

  • Year-end Payment and Discretionary Performance Bonus

  • Annual Leave and Additional Paid Service Leave

  • Medical and Personal Accident Insurance Coverage

  • Marriage Leave, Compassionate Leave, Examination Leave and Voluntary Service Leave

  • Excellent Career Development Opportunities 

  • Fun and Exciting Employee Activities

Join us to leverage exceptional development opportunities and help us in our mission to create a healthier future for all. Please send your full resume with present and expected salary, and date of availability via e-mail to recruit@fortunepharm.com.

For more information about us, please visit our website: fortunepharm.com

We provide equal employment opportunities regardless of race, religion, age, gender, and physical disabilities with a commitment to diversity, equity, and inclusion. All employment decisions will be made in a non-discriminatory manner. 

All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.

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