Omega 香港招聘

Senior Marketing Executive (CRM)

Job description:

  • Support the Marketing Manager to build and implement CRM strategies, guidelines, and campaigns

  • Plan and execute CRM events and activities; establish and standardize KPI to monitor the performance of CRM activities

  • Plan, lead, and execute annual activity plan for VIP customers including edm / mobile messages, special promotions and certain numbers of animations in retail & wholesale point of sales such as events, private preview, watchmaking class

  • Plan and lead loyalty programs in coordination with HQ and local needs

  • Coordinate with stores the data collection process and ensure data quality

  • Perform tasks related to CRM systems (Swatch Group projects, data cleansing, integration, etc.)

  • Implement strategies and targeted actions that increase customer base, drive sales, and CRM KPIs

  • Monitor and improve Customer Engagement KPIs (new customers, retention, frequency, etc.) to support retail team’s action plans

  • Handle CRM promotions with partners such as shopping malls, credit cards & business partners


  • Degree holder in Marketing, Communication, Business Administration or related discipline

  • 5 years’ related experience in CRM, loyalty marketing and database marketing preferably from luxury industry

  • Experience in business intelligence tools, statistical & data mining models

  • Commercial awareness; Strong verbal and written communication skills

  • Strong in data analysis & project management

  • Able to work independently, proactive and take initiatives

  • Good command of spoken English, Cantonese and Mandarin

  • Proficiency in Microsoft Office, in particular Excel and CRM system


The Swatch Group (Hong Kong) Limited is an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and only be used for recruitment related purposes. Applicants who are not contacted within 6 weeks may consider their application unsuccessful. Unsuccessful applications may be kept for another 3 months for being considered for other suitable positions available in our Group. The unsuccessful applications will be destroyed after the said period of retentio